Work on problems that matter.
Choose a mission worth years of effort. Let the problem give the work its direction.
Read the original essay02 / Principles
A few things
I come back to.
These are recurring themes in my published essays. They are summaries, with the original writing linked for context.
Start with a real need.
Understand the customer's problem and why it matters now. A company needs demand, not just a technical idea.
Read the original essayBuild for the real world.
Critical software should keep working when connectivity fails. Design for the conditions people actually face.
Read the original essayMake it easier to build.
Give developers a coherent path from an idea to a working device. Reduce the infrastructure they must assemble first.
Read the original essay