# Maximilian Alexander > Founder and software builder. Current work at Wendy Labs and Nora Labs. Former co-founder of Ditto. Profile reviewed: 2026-11-08. Read publication dates when using historical essays. ## Profile - [Profile](https://maximilianalexander.com/index.md): Identity and work - [Structured profile](https://maximilianalexander.com/profile.json): JSON with sources and review dates - [Companies](https://maximilianalexander.com/companies.md): Current and historical roles - [Principles](https://maximilianalexander.com/values.md): Sourced themes in published writing - [For agents](https://maximilianalexander.com/for-agents.md): Formats and interpretation ## Writing - [Mission Oriented](https://maximilianalexander.com/writing/mission-oriented.md): Published 2024-08-02 - [Beyond Ditto](https://maximilianalexander.com/writing/beyond-ditto.md): Published 2024-08-01 - [Contrarian Thoughts on Startups](https://maximilianalexander.com/writing/contrarian-thoughts-on-startups.md): Published 2023-10-01 - [Startup Vision is not 'What will you build'](https://maximilianalexander.com/writing/vision.md): Published 2023-10-01 - [Stay true to purpose not technology](https://maximilianalexander.com/writing/purpose-not-technology.md): Published 2023-09-20 - [IoT is a Mess - Thoughts on How to Fix It](https://maximilianalexander.com/writing/thoughts-on-iot-fragmentation.md): Published 2023-09-15 - [Do not build a cloud-first mission-critical mobile app](https://maximilianalexander.com/writing/klevio-gate.md): Published 2023-09-14 ## Updates - [Change log](https://maximilianalexander.com/changelog.md): Profile changes - [Source code](https://github.com/zamderax/maximilianalexander.com): Content and history