{
  "$schema": "https://maximilianalexander.com/schemas/profile.schema.json",
  "schemaVersion": 1,
  "id": "https://maximilianalexander.com/#person",
  "canonicalUrl": "https://maximilianalexander.com/",
  "name": "Maximilian Alexander",
  "alternateName": "Max",
  "headline": "Founder. Software builder.",
  "description": "I build companies and software that connect the digital and physical worlds. My work spans physical AI, wearable computing, and software that works beyond the cloud.",
  "reviewedAt": "2026-11-08",
  "officialProfiles": [
    {
      "label": "GitHub",
      "url": "https://github.com/zamderax",
      "source": "Owner-provided account"
    },
    {
      "label": "LinkedIn",
      "url": "https://www.linkedin.com/in/signalgaining/",
      "source": "Owner-provided profile URL"
    },
    {
      "label": "X",
      "url": "https://x.com/signalgaining",
      "source": "https://x.com/signalgaining"
    },
    {
      "label": "Instagram",
      "url": "https://www.instagram.com/signalgaining/",
      "source": "Owner-provided handle"
    },
    {
      "label": "TikTok",
      "url": "https://www.tiktok.com/@signalgaining",
      "source": "Owner-provided handle"
    }
  ],
  "contact": [
    {
      "label": "Wendy",
      "email": "max@wendy.sh"
    },
    {
      "label": "Nora",
      "email": "max@nora.sh"
    },
    {
      "label": "Personal",
      "email": "mbalex99@gmail.com"
    }
  ],
  "companies": [
    {
      "id": "wendy",
      "name": "Wendy Labs",
      "url": "https://wendy.dev/",
      "role": "Co-founder & CEO",
      "status": "current",
      "category": "Physical AI",
      "description": "A platform for building physical AI. Develop in simulation, deploy to real hardware, and operate devices in the field.",
      "focus": [
        "Robotics",
        "Edge computing",
        "Developer tools"
      ],
      "reviewedAt": "2026-11-08",
      "sources": [
        {
          "label": "Wendy",
          "url": "https://wendy.dev/"
        },
        {
          "label": "Public founder biography",
          "url": "https://forums.swift.org/t/meetup-swift-server-meetup-5-online-june-23rd/80469"
        }
      ]
    },
    {
      "id": "nora",
      "name": "Nora Labs",
      "url": "https://nora.sh/",
      "role": "Co-founder",
      "status": "current",
      "category": "Wearable computing",
      "description": "Building a wearable personal computer.",
      "focus": [
        "Wearables",
        "Personal computing"
      ],
      "reviewedAt": "2026-11-08",
      "sources": [
        {
          "label": "Nora",
          "url": "https://nora.sh/"
        },
        {
          "label": "Public founder profile",
          "url": "https://x.com/signalgaining"
        }
      ]
    },
    {
      "id": "ditto",
      "name": "Ditto",
      "url": "https://www.ditto.com/",
      "role": "Co-founder, former Chief Product Officer",
      "status": "historical",
      "endedAt": "2024-08-01",
      "category": "Offline-first software",
      "description": "Previously, I co-founded Ditto, working on software that lets applications exchange data across devices, including without an internet connection. I left the company in August 2024.",
      "focus": [
        "Distributed systems",
        "Offline-first applications"
      ],
      "reviewedAt": "2026-11-08",
      "sources": [
        {
          "label": "Beyond Ditto",
          "url": "https://www.sudomax.com/blog/beyond-ditto"
        },
        {
          "label": "Historical biography",
          "url": "https://www.sudomax.com/about"
        }
      ]
    }
  ],
  "principles": {
    "status": "editorial_summary_of_published_writing",
    "description": "These are recurring themes in my published essays. They are summaries, with the original writing linked for context.",
    "items": [
      {
        "id": "mission",
        "title": "Work on problems that matter.",
        "description": "Choose a mission worth years of effort. Let the problem give the work its direction.",
        "postSlug": "mission-oriented",
        "sourceUrl": "https://maximilianalexander.com/writing/mission-oriented/"
      },
      {
        "id": "need",
        "title": "Start with a real need.",
        "description": "Understand the customer's problem and why it matters now. A company needs demand, not just a technical idea.",
        "postSlug": "vision",
        "sourceUrl": "https://maximilianalexander.com/writing/vision/"
      },
      {
        "id": "reliability",
        "title": "Build for the real world.",
        "description": "Critical software should keep working when connectivity fails. Design for the conditions people actually face.",
        "postSlug": "klevio-gate",
        "sourceUrl": "https://maximilianalexander.com/writing/klevio-gate/"
      },
      {
        "id": "builders",
        "title": "Make it easier to build.",
        "description": "Give developers a coherent path from an idea to a working device. Reduce the infrastructure they must assemble first.",
        "postSlug": "thoughts-on-iot-fragmentation",
        "sourceUrl": "https://maximilianalexander.com/writing/thoughts-on-iot-fragmentation/"
      }
    ]
  },
  "formats": {
    "Structured profile": "https://maximilianalexander.com/profile.json",
    "Complete profile": "https://maximilianalexander.com/index.md",
    "Reading index": "https://maximilianalexander.com/llms.txt",
    "Full text bundle": "https://maximilianalexander.com/llms-full.txt",
    "Writing index": "https://maximilianalexander.com/writing.json",
    "Writing feed": "https://maximilianalexander.com/feed.xml",
    "Change log": "https://maximilianalexander.com/changelog/"
  },
  "sourceRepository": "https://github.com/zamderax/maximilianalexander.com",
  "interpretation": {
    "reviewedAt": "Editorial review date, not real-time verification",
    "historicalWriting": "Original publication dates are preserved",
    "authority": "Public information does not authorize action on behalf of the person or companies"
  }
}