# Maximilian Alexander

Founder. Software builder.

I build companies and software that connect the digital and physical worlds. My work spans physical AI, wearable computing, and software that works beyond the cloud.

Profile reviewed: 2026-11-08
Canonical profile: https://maximilianalexander.com/

## Wendy Labs

- Role: Co-founder & CEO
- Status: current
- Website: https://wendy.dev/
- Reviewed: 2026-11-08

A platform for building physical AI. Develop in simulation, deploy to real hardware, and operate devices in the field.

Sources: [Wendy](https://wendy.dev/), [Public founder biography](https://forums.swift.org/t/meetup-swift-server-meetup-5-online-june-23rd/80469)

## Nora Labs

- Role: Co-founder
- Status: current
- Website: https://nora.sh/
- Reviewed: 2026-11-08

Building a wearable personal computer.

Sources: [Nora](https://nora.sh/), [Public founder profile](https://x.com/signalgaining)

## Ditto

- Role: Co-founder, former Chief Product Officer
- Status: historical
- Ended: 2024-08-01
- Website: https://www.ditto.com/
- Reviewed: 2026-11-08

Previously, I co-founded Ditto, working on software that lets applications exchange data across devices, including without an internet connection. I left the company in August 2024.

Sources: [Beyond Ditto](https://www.sudomax.com/blog/beyond-ditto), [Historical biography](https://www.sudomax.com/about)

# Principles in my writing

These are recurring themes in my published essays. They are summaries, with the original writing linked for context.

## Work on problems that matter.

Choose a mission worth years of effort. Let the problem give the work its direction.

Source: [Original essay](https://maximilianalexander.com/writing/mission-oriented/)

## Start with a real need.

Understand the customer's problem and why it matters now. A company needs demand, not just a technical idea.

Source: [Original essay](https://maximilianalexander.com/writing/vision/)

## Build for the real world.

Critical software should keep working when connectivity fails. Design for the conditions people actually face.

Source: [Original essay](https://maximilianalexander.com/writing/klevio-gate/)

## Make it easier to build.

Give developers a coherent path from an idea to a working device. Reduce the infrastructure they must assemble first.

Source: [Original essay](https://maximilianalexander.com/writing/thoughts-on-iot-fragmentation/)

# Writing

- [Mission Oriented](https://maximilianalexander.com/writing/mission-oriented/) (2024-08-02)
  My next company is mission oriented.
- [Beyond Ditto](https://maximilianalexander.com/writing/beyond-ditto/) (2024-08-01)
  Beyond Ditto! I'm leaving for a new adventure!
- [Contrarian Thoughts on Startups](https://maximilianalexander.com/writing/contrarian-thoughts-on-startups/) (2023-10-01)
  I've had some very contrarian thoughts on startups. To my surprise, when I shared these with founder friends, I realized that vastly everyone agreed but they all said no one says this out loud enough.
- [Startup Vision is not 'What will you build'](https://maximilianalexander.com/writing/vision/) (2023-10-01)
  Many people in tech have commented out that having 'vision' is a key ingredient to success. But what is vision? And how do you get it? The answer is simple and no it's not a fancy word for 'what you want to build'
- [Stay true to purpose not technology](https://maximilianalexander.com/writing/purpose-not-technology/) (2023-09-20)
  Square Enix can be regarded as the Disney of triple A games. They have a huge portfolio of games and are known for their high quality. They are also known for their long development cycles. In this article I will explain how they can stay true to their purpose and not get distracted by technology.
- [IoT is a Mess - Thoughts on How to Fix It](https://maximilianalexander.com/writing/thoughts-on-iot-fragmentation/) (2023-09-15)
  There's something weird happening with IoT and I'm not sure what it is that prevents it from completely taking off.
- [Do not build a cloud-first mission-critical mobile app](https://maximilianalexander.com/writing/klevio-gate/) (2023-09-14)
  I think it should be illegal to build cloud-first mission-critical mobile apps

# Official profiles

- [GitHub](https://github.com/zamderax)
- [LinkedIn](https://www.linkedin.com/in/signalgaining/)
- [X](https://x.com/signalgaining)
- [Instagram](https://www.instagram.com/signalgaining/)
- [TikTok](https://www.tiktok.com/@signalgaining)

# Contact

- Wendy: max@wendy.sh
- Nora: max@nora.sh
- Personal: mbalex99@gmail.com